Spectrum Paintworx are well known in Sittingbourne for the fabulous paint finishes they do on cars and bikes, however this is such a small sector where these finishes can be applied. From shop signage, display stands, mannequins to barrier posts there is so much more scope for this work and this is one of the reasons Paul asked me to come on board to take the brand forward.
Apart from the use of the finishes the other really important thing to accurately portray to the customer through photography is the colour of these finishes. Although natural lit shots and phone camera shots play their part in social media, without the correct lighting and colour correction the important pigments and flakes in these finishes simply won’t be picked up.
To move away from the automotive sector we decided to photograph a base selection of finishes on speedshapes, these are small moulds that look a bit like a car body but have different curves so that light will reflect off it in different ways. By cropping these square we are then able to hide the fact it looks like the shape of a car and end up with a nice colour swatch instead.
It was needed to link the imagery to a Call to Action on the website, therefore some shots of the speedshapes were taken from the side. This was then combined to a header shape image to allow space for copy.
The second day of shooting was about photographing table tops with various paint finishes applied, there was also a motorcycle helmet and tank to be photographed in remembrance of a fallen friend.
The motorcycle helmet shot was then combined with a closer detail of the paint to create a second header call to action image.