This image as a record of the event is absolutely fine, however I will be using it more for advertising purposes and therefore I will want to remove as many distractions from the hero and product as possible.
In this image I have removed the guys, gazebos and bunting on the right, removed the guy who was peeking over the back wheel and removed some white off the rock at the front right so it doesn’t distract.
In the final image I have changed the saturation in the building/container over the back left so now your eyes are drawn straight to the vehicle and rest there.
Although I enjoy the image with the CGI renders and plans in the background it isn’t going to work well for how I plan to use the image. There is some clean up and colour correction that needs attention too.
Using the Pen Tool in Adobe Photoshop I isolated the image from the background so that I can use it the way I want to, this took some time but the result is fantastic.
I noticed that there was quite a bit of dust, a few machinery marks and other bits that needed cleaning up. It’s not perfect but at the resolution I will be exporting at you won’t notice the bits that were missed. Click the images for a closer look.
The image looked a little bit warm so I colour corrected the hue and saturation to make it look more natural, I finished off by sharpening the image.
Thoughts on Caption and Hashtags:
Conquering The King of Poland 2022 like champs! 🏁🏆 Jim and ‘Jinx’ rocked the rocks, 🚙💨 And when the going got tough, our trusty GP100 winch stepped in, proving why it’s the ultimate off-road sidekick! 💪🔥 Tell us, fellow off-road enthusiasts, what’s your go-to winning combo? Share your epic moments in the comments or tag us using #MyGigglepin and let’s celebrate the thrill of the trails together! 🌄🌟 #JinxRocks #GP100Power #OffRoad #adventure #offthebeatentrack
A Twitter (X) Post
Posts that do well on Twitter tend to be short and snappy updates, these are posts that are relevant and in the moment particularly around recent news. It is important to get your message across on the day of the event as the reach it has after 3 days of the event will drop to almost zero. Other ideas that do well on Twitter include trending topics, the clever use of humour and wit, questions and polls, Interactive Content such as Live Q&A’s, Personal Stories and re-tweeting others content.
For this example post I decided to concentrate on The King of Spain 2019 Win. The chosen image needed to be action packed to grab attention, although the muddy picture is quite cool it doesn’t quite have the same impact especially when telling a story about a win.
I created 4 versions of the visual, the first I wasn’t happy with how small the Gigglepin logo was, it needed to be bigger so it is easily recognisable, which can be seen in the second image. In the third visual I realised that the date was wrong for the time of year the post would’ve been posted… I know a little un-necessary but still important. The fourth and final image I realised that I wasn’t happy with how the Caption starts, it really needed to explain what the post was about in the first sentence so I changed it from “Revving up for adrenaline-packed action at King of Spain…” to “Gigglepin Racing WINS at King of Spain…”
The caption can be edited to include @’s to the other podium finishers where their names are so that it has a higher reach, we could include a weblink to Journal4x4 report on the event as this will help with the algorithms and SEO for linking to external sources.
